Set against the backdrop of Yi Lau Yi, a bustling Cantonese tea restaurant in Beijing, the story captured the two actors in a whimsical scene as they are entertained by a local three-piece band. When, almost magically, the musicians and other diners vanish, the playful pair is left to explore the empty space – dancing, creating music, and wandering through a fantastical dreamscape all their own – making a celebratory tribute to the Year of the Snake.

The collection captures a spirit of joy and optimistic, mirroring the celebratory moment. It features oversized sweaters and blouson jackets, preppy tweeds and checks, jewel-encrusted denim, aged leather and cotton poplin shirts and shorts all styled with signature ballerinas, loafers, strappy kitten heels, Plume and New Balance X Miu Miu sneakers, glamorous opera gloves and delicate pearl chains. The Penny, Wander and Arcadie bags - offered in exclusive iterations - take center stage, accompanied by baseball caps, rose-tinted eyewear and playful bag charms, including a crochet-knit serpent and, in select stores, personalized Chinese knots. Logoed zip-front hoodies, T-shirts and cotton underwear in lucky red are also available to commemorate the occasion.

Miu Miu celebrates the Lunar New Year, welcoming the Year of the Snake: a season of joy, unity and the promise of new beginnings.

Film direction: Shujun Wei
Photography: Jack Webb
Creative direction: Edward Quarmby
Styling: Lotta Volkova
Cast: Liu Haocun and Zhao Jinmai

SHUJUN WEI

Collaborating with Miu Miu for the first time, Shujun Wei was born, lives and works in Beijing. He rose to recognition for the films On the Border (2018), Striding into the Wind (2020) and Ripples of Life (2021). In 2023 he was nominated for the Un Certain Regard award at the 76th Canne Film Festival for Only the River Flows. In 2024 Mostly Sunny was nominated for Best Film at the 26th Shanghai International Film Festival Golden Goblet Awards.