MIU MIU CITY

Miu Miu City
Lunar New Year Holiday 2019

A band of Miu Miu girls takes to the streets of Shanghai with a selection of pieces to celebrate Lunar New Year.

Roaming the urban network unrestricted, Kang Sijia, Tang He, Chun Jin and Shu Ping come together to form the ultimate girl gang. Wherever they go, pastel hues, printed with slogans and logos, solidify their status as quintessential Miu Miu girls. Eclectic, whimsical, free - the city is theirs.

The Miu Confidential bag, the Miu Run sneaker, the classic Matelassé pouch and metallic vanity case accompany them as they dart in and out of buildings along the historic waterfront onto street corners in the former French Concession. The scent of their Miu Miu fragrances lingers as they fly from the muted hues of day into the electric vibrance of night.

Dashing around a landscape lit by neon, theirs is a passionate love for the here and now, a celebration of the city’s joie de vivre.
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