The power of women as a collective, as a group - camaraderie, solidarity, sisterhood. The Spring/Summer 2019 Miu Miu campaign film is an exploration of these codes of femininity, of the female collective, both forceful as individuals and strong in numbers. They are a force to be reckoned with.

The film focusses on a postmodern girl-gang, lead by actress and musician Juliette Lewis, and featuring actresses, dancers and models Zazie Beetz, Maya Hawke, Du Juan, Sasha Kynsh, Lola Leon, Anna Rubin, Hannah Shakespeare and Kay Smesters. Saturated, unreal colours flare like neons as the women stride confidently through the nighttime streets of Brooklyn.

A scene cut from a larger narrative - of a bigger movie, perhaps, or a vignette of life - this film is intentionally abstract, intriguing. Its climax marks not an end, but a beginning - a start of a new evening, a new adventure. Situated in a barber shop, a traditionally male sphere that becomes inherently female, the Miu Miu girls reinvent their styles and, therefore, themselves, enacting their freedom to recreate their own characters. Here, fashion is a form of self-determination - this tribe is united, yet each is unique.

The cutting of hair can symbolise many things: it weakened Samson, it strengthened the Flappers who singled their hair short in the 1920s to emblematise liberty. Here, literal cutting and the mimetic scissor gestures represent a cut with the past - progress, evolution. A new season, and a new sense of self.

Moments frozen in passage, from one experience, one plain, to the next, the Miu Miu Spring/Summer 2019 advertising campaign captures the transitory, fleeting nature of fashion itself. Ephemeral, temporal, intensely personal.

The mise-en-scène is the act of travel, poised in transit. Situated within the universal topography of automobiles - buses, coaches and cars, blurring through the spectre of an urban landscape composed of abstracted light - the sitters are, conversely, calm amidst a panorama of potential chaos. These aesthetic terrains of chrome and paint and leather upholstery afford the obvious, unavoidable potential for revelation, epitomising constant change and locomotion. The setting implies a narrative, expresses an inherent shift, both physical and across states of mind, states of emotion. Within cinema, these types of images propel us through a story: they transform our focus, prepare us for the new.

Photographed by David Sims, the campaign focusses on individuality - a woman, a girl, alone within the landscape of the image. They cement private moments of stillness, within a frame of action. Each sitter is a singular personality, a character, a story unto themselves. The cast is comprised of figures drawn from the worlds of music, cinema and fashion - Du Juan, Juliette Lewis, Lola Leon, Maya Hawke and Zazie Beetz. Individually celebrated, they exist within their own private enclaves, their distinct world.

Neither arriving nor departing, these images celebrate the notion of simply being - the geography hazy, the timing uncertain, they present a universal, everywhere and anytime. Fleeting and transitory, reasoning uncertain, the travel could easily be an escape, or a coming home. The only concrete, the only constants, are the women themselves - singular, original, always unique.

Somewhere, nowhere, yet someone.