Miu Miu League

Miu Miu presents Miu Miu League Pop-Up store in Tokyo, at Isetan starting from February 3rd, 2021.

The collection features luxury activewear from the Spring Summer 2021 fashion show, together with frill-fronted cropped tops and denim pieces with sporty fleece varsity jackets.

Signature Miu Miu flourishes included crystal embroideries into sneakers, logo-emblazoned baseball caps, the new Nineties-inspired Miu Miu lace-up shoe and the Sassy bag, a new addition in the Miu Miu matelassé offer, including iconic Miu Coffer bag.

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Drawing on the dynamic sport floor markings of the Spring/Summer 2021 show space and with mannequins sitting on fondant yellow sponge platforms resonant of gym mats, the stores are also inspired by 1950s Americana, a fresh and youthful Miu Miu trope including, specifically, vintage cars. Used as a narrative with which to guide visitors through the space, and in pop colours, embellished with flame motifs, these too take the form of props, spliced and complete with shelving to display product at its best.

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