MIU MIU GYMNASIUM AND MIU MIU CUSTOM STUDIO

Miu Miu is pleased to announce the launch of Miu Miu Gymnasium, a series of pop-up stores, home to an impactful and elegant wardrobe inspired by sportswear and drawn from the brand’s Spring/Summer 2025 runway collection. Adding to the immersive nature of the experience still further is Miu Miu Custom Studio, a customization project dedicated to bags and shoes that for the occasion comes to life in the form of a special in-store bar station.

Signature blousons in technical silk, kid mohair jackets, pants, skirts and shorts, active knitwear and polos in cotton silk come in a color palette dominated by red, white, blue, brown, grey and in silhouettes contrasting the oversized and the abbreviated, today a proposal at the heart of the Miu Miu name.

Iconic bags, including the Wander, Arcadie, Aventure and Beau, in smooth, woven and matelassé leather, as well as sturdy canvas, accented with sporty piping and in a special new color, astral, have been created especially for the occasion. Also exclusive are iterations of the Pocket bag, revisited in more formal leather, and Miu Miu backpacks, integral to the sportswear world. Plume, Tyre and Gymnasium sneakers are fresh from the runway, and here too is the new Boxeur style, available for the first time and online only.

Meanwhile, carrying a selection of laces, charms and tabs, Miu Miu Custom Studio offers visitors the possibility to personalize bags, shoes and wallets, ensuring every purchase as an expression of individuality – precious and unique. Miu Miu Custom Studio offers an in-store bar station and an exclusive online shopping experience. While being presented during the Gymnasium pop-up store initiative, this customization experience will continue in Miu Miu stores worldwide and online as a signature offering, allowing customers to personalize their pieces in unique and endless ways.

Miu Miu Gymnasium and Miu Miu Custom Studio will be launched in Japan at Isetan The Stage from February 5th to 11th and Umeda Hankyu Coto Coto from February 26 to March 4th; in China at Hangzhou Mixc from February 20th to 26th, in Hong Kong at Harbour City from February 13th to March 9th; in Korea at Seoul Hyunday Coex from February 14th to March 9th.

The Gymnasium pop up and Miu Miu Custom Studio will also be live worldwide from 11th February to 4th march at MiuMiu.com and from February 20th to 26th on WeChat.