Miu Miu celebrates Chinese New Year with a forward-thinking attitude. Looking upon a world reinvented afresh, we ask - if one thing could be forever new, what would you want it to be?

Newcomers form the faces of the campaign. Poised on the brink, actress Qiu Tan, idol Yifan Zhang, models Gu Xue and Yuru Zhang, prepare to embark on the next chapter of their lives. In 2021, they look to bright prospects and optimistic vistas, where everything is hope, novelty and excitement.

Youth needs no artifice. Fresh complexions remain unadorned against a minimalistic background. They wear athletic pieces and varsity symbols with sharply tailored items; building blocks of an urban uniform. A selection of accessories chosen for the Chinese New Year festivities - the Miu Belle bag, the jeweled sneakers - enhance the exuberant sprit of the season.
Approaching the future through consideration and contemplation of what could change, we propose a fearless search for the new, propelled by the youth who focus only on what is to come.

Always New, Always Miu. The Miu Miu girl looks ahead.