MIU MIU NUIT

Inspired by the language of evening dressing, a vocabulary of scintillation - sequin embroidery, crystal strass, the lusters of satin and velvet - for its campaign, the Miu Miu Nuit collection by Miuccia Prada is captured after dark. The images serve as both portraits of individual women - the actors Ever Anderson, Ciara Bravo and KiKi Layne - and as document of the vista of the collective Miu Miu world.

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Photographed by Mert Alas and Marcus Piggott, those campaign stars are poised in enclaves that speak of the night: a deserted cocktail bar, a draped antechamber, the illuminated entrance to a member’s club. Images seem loaded with the memory of celebrations just ended, or the promise of those about to commence - the clothes themselves reminders of parties too, embroidered and embellished, joyous and optimistic. Here, these women both adopt other personas and, paradoxically, personify themselves - dressed in finery, caught in fleeting moments. They shift between realities, embody characters, make believe - to make us believe.

Art Direction: M/M Paris
Styling: Lotta Volkova
Photographers: Mert Alas & Marcus Piggott
Talents: Ever Anderson, Ciara Bravo, KiKi Layne

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