For Miu Miu’s Autumn/Winter 2018 ready-to-wear show staged in Paris in March, the elegant halls of the Perret building were hung with generic poster-size sheets of white paper, each bearing a highly distinctive, large-scale, monochrome illustration of a female face or body interlaced with a letterform.

This Miu Miu “alphabet” – all 26 letters of the alphabet appeared - was created for the occasion by M/M Paris in collaboration with Miuccia Prada. Designed to engage the wider world, and of course the Miu Miu customer, in a conversation that stretches beyond the immediate fashion show arena, this alphabet is now set to make an entrance stamped across Miu Miu clothing.

A “Miu Miu Type” capsule collection of white poplin shirts, cotton hoodies and track pants will be patched with one, two or three letters , all drawing on the ‘MIU’ of the Miu Miu name. Classic white cotton T-shirts, meanwhile, will be emblazoned with ‘MIU MIU’ spelt out in full in this idiosyncratic and characteristically playful style.

In this way a bold and beautiful new language for Miu Miu is brought to life.