In celebration of the full debut of Miu Miu Holiday 2023 Collection, the Miu Miu Holiday Club was specially presented at the EHB Restaurant on November 9, 2023. The star-studded event saw the presence of brand ambassadors Zhao Jinmai and Lexie Liu, along with actors Zhou Yiran, Lu Yuxiao, Wen Junhui and Li Jiaxin, supermodels He Cong, Estelle Chen and Jiang Ruiqi, among others.

For Miu Miu Holiday 2023, a contemporary and highly individual spirit embraces innovation just as it does savoir faire. Incarnations of glamour and elegance past enrich and inform, always with the present and future in mind. With the distinctive and intricate three-level layout of the venue, the event encapsulated three delightful themes - a journey to the city, the seaside, and the countryside, vividly embodying the essence of the Holiday Collection.

Within these distinct, standalone spaces, the Miu Miu Holiday 2023 Collection was unveiled in a multitude of captivating ways, accompanied by the campaign starring Emma Corrin, evoking the delightful mood of holiday. The ambiance at the venue exuded an air of intimacy and sophistication, where eased opulence and languor prevailed in a filmic environment, mirroring the stylistic essence of the campaign.

Nestled within a historic mansion in Shanghai - a neighborhood celebrated for its exceptional cultural heritage and architectural treasures - the EHB Restaurant has been chosen as the venue of the event. The neighboring consulates and grand residences influenced the restaurant's original design and serve as an everlasting wellspring of creativity. As part of this event, EHB Restaurant curated a culinary experience, presenting an exquisite array of dishes tailored to distinct themes, and embodying their unique culinary design philosophy.

In each specially designed thematic space, Miu Miu drew inspiration from the Holiday Collection, offering guests a one-of-a-kind interactive experience. In the city-themed zone, guests captured whimsical photos with the collaborated Polaroid camera, encapsulating the spontaneity of urban adventures. At the seaside, the harmonious melodies of music, played through the collaborated Marshall speaker, created an auditory feast, with a playlist specially curated by musicians Lexie Liu and Niaomi. Finally, in the countryside-inspired setting, brand ambassador Zhao Jinmai and Lexie Liu shared valuable dressing insights with Miu Miu girls. Miu Miu unveiled an immersive holiday experience for all to savor.