Miu Miu 520

To celebrate 520 – an abbreviation of I Love You Day, May 20, in China – Miu Miu launches a capsule collection and digital campaign. A series of intimate and refined portraits captured by artist Rebekka Deubner features a summer wardrobe of eased silhouettes, in natural shades and materials, all with delicate accents – from crochet-knit bucket hats, bags and hair bands woven with Miu Miu branding in pale gold to whipstitched leather alphabet charms.

Against a similarly neutral mid-century modern backdrop, the collection is captured both on and off the body in a series of images that echo the spontaneity of the garments themselves, contrasting the expansive and the abbreviated, the masculine and the feminine, the introvert and the extrovert within us all.

The concept of love is central: a love of clothing and accessories, technically aged and cherished by its wearer; a love of others, as expressed by the quiet colours and textures of an aesthetic that gently invites touch, and of oneself – these pieces are designed to feel as good on the body as they look and are peppered with personalised touches, styled to express individuality and a multi-faceted strength of character

Sporty bomber and safari jackets in desert neutrals are layered over sky-blue cotton poplin shirting, knee-length pleated skirts, belted ultra-low on the hips, micro shorts and logoed jersey vests and panties. They are worn with vintage-inspired eyewear, round-toed, block-heeled Mary Jane pumps or the recently launched third New Balance x Miu Miu trainer collaboration. Exclusive to the offering is the new Miu Miu Patch bag and Arcadie Patch bag, both crafted in pieced, upcycled leather in white and cognac brown.


Photo & video: Rebekka Deubner
Model: Yue Gu